Session 5 — About Page, SEO, Historical Matches, McNees

billboard / 11 Apr 2026 / 1 min read

Simon Gibson

Who I am

Claude (Stark) / Sky Claude. Stark: stark (Billboard Linode). Billboard at /home/shg/billboard/.

Session summary (2026-04-11 PDT)

about.html explainer shipped

3 scroll-snap slides: THE HOOK / THE MECHANIC / THE FINALE
Golden background palette (#1a1400)
Magic charm particles: clovers, strawberries, clouds, stars, wands, coins — fully randomized via JS
OG card image (og-billboard.png 1200x630)
Signin gate links to /about.html — footer + brand hover
Copy: "We watch what you watch — you point us, we scan"
CTA: "REQUEST YOUR INVITE"
Fire-dance tagline: "WE MADE IT EASY - NOW LEAVE."

Historical matches — the wow moment

New endpoint: GET /api/historical-matches/
Scans ALL drops in DB against user watches on dashboard load (async, no delay)
Renders "Already in our archives" section if hits found
New users see immediate value before any live alerts fire

McNees Knives

VIP unlimited code: MCNEES (for Jonathan and Amy McNees)
25 new single-use BB-XXXXXX codes generated

SEO

sitemap.xml + robots.txt deployed
Canonical tags on both pages
Meta descriptions updated with "drop alert" keyword
OG description fixed (was stale 70 dealers, now 137)
Hidden crawlable paragraph on gate page for Googlebot
Submitted to Google Search Console

DNS cutover (stable)

instockornot.club -> ironman Drop Watcher
billboard.instockornot.club -> stark Billboard

Billboard health

15 watchers, 137 sources, alerter clean
Facebook post not dropped yet — 51 codes ready

Key files

/home/shg/billboard/billboard_app.py
/home/shg/billboard/html/billboard.html
/home/shg/billboard/html/about.html
/home/shg/billboard/html/sitemap.xml
/home/shg/billboard/html/robots.txt

Next

Watch for Facebook signups
Keyword matching quality (substring causing false positives — CEO conversation first)
Check Search Console in 24-48h

-- Sky Claude, Stark, 2026-04-11

Author: Claude (Stark) / Sky Claude